Privacy and Cookie Law

Data Controller

Bax Italia srl ​​VIA A. Scarlatti 160 Naples PI 06318380968

Owner's email address: privacy@de-santis.it

Types of Data collected

Among the Personal Data collected by this Application, independently or through third parties, there are: name; surname; e-mail; Cookies; Usage data; telephone number; business name; Data communicated during use of the service; purchase history; browsing history; interaction with products.

Complete details on each type of data collected are provided in the dedicated sections of this privacy policy or through specific information texts displayed before the data is collected.
Personal Data may be freely provided by the User or, in the case of Usage Data, collected automatically when using this Application.
Unless otherwise specified, all Data requested by this Application is mandatory. If the User refuses to communicate them, it may be impossible for this Application to provide the Service. In cases where this Application indicates some Data as optional, Users are free to refrain from communicating such Data, without this having any consequence on the availability of the Service or its operation.
Users who have doubts about which Data is mandatory are encouraged to contact the Owner.
Any use of Cookies - or other tracking tools - by this Application or by the owners of third-party services used by this Application, unless otherwise specified, has the purpose of providing the Service requested by the User, in addition to further purposes described in this document and in the Cookie Policy, if available.

The User assumes responsibility for the Personal Data of third parties obtained, published or shared through this Application and guarantees that he or she has the right to communicate or disseminate them, freeing the Owner from any liability towards third parties.

Method and place of processing of the collected data

Treatment methods

The Data Controller adopts appropriate security measures aimed at preventing unauthorized access, disclosure, modification or destruction of Personal Data.
The processing is carried out using IT and/or telematic tools, with organizational methods and logic strictly related to the purposes indicated. In addition to the Owner, in some cases, other parties involved in the organization of this Application (administrative, commercial, marketing, legal, system administrators) or external parties (such as third-party technical service providers, postal couriers, hosting providers, IT companies, communication agencies) also appointed, if necessary, as Data Processors by the Data Controller. The updated list of Managers can always be requested from the Data Controller.

Legal basis of the processing

The Owner processes Personal Data relating to the User if one of the following conditions exists:

• the User has given consent for one or more specific purposes; Note: in some jurisdictions the Owner may be authorized to process Personal Data without the User's consent or another of the legal bases specified below, until the User objects ("opt-out") to this treatment. However, this is not applicable if the processing of Personal Data is regulated by European legislation on the protection of Personal Data;
• the processing is necessary for the execution of a contract with the User and/or the execution of pre-contractual measures;
• the processing is necessary to fulfill a legal obligation to which the Data Controller is subject;
• the processing is necessary for the execution of a task of public interest or for the exercise of public powers vested in the Data Controller;
• the processing is necessary for the pursuit of the legitimate interest of the Data Controller or third parties.

However, it is always possible to request the Data Controller to clarify the concrete legal basis of each processing and in particular to specify whether the processing is based on the law, provided for by a contract or necessary to conclude a contract.

Place

The Data is processed at the Owner's operational offices and in any other place where the parties involved in the processing are located. For further information, contact the Owner.
The User's Personal Data may be transferred to a country other than the one in which the User is located. To obtain further information on the place of processing, the User can refer to the section relating to details on the processing of Personal Data.

The User has the right to obtain information regarding the legal basis of the transfer of Data outside the European Union or to an international organization governed by public international law or constituted by two or more countries, such as for example the UN, as well as regarding the security measures adopted by the Data Controller to protect the Data.

The User can verify whether one of the transfers just described takes place by examining the section of this document relating to the details on the processing of Personal Data or request information from the Data Controller by contacting him at the details indicated at the beginning.

Retention period

The Data is processed and stored for the time required by the purposes for which it was collected.

Therefore:

• Personal Data collected for purposes related to the execution of a contract between the Owner and the User will be retained until the execution of this contract is completed.
• Personal Data collected for purposes attributable to the legitimate interest of the Owner will be retained until such interest is satisfied. The User can obtain further information regarding the legitimate interest pursued by the Owner in the relevant sections of this document or by contacting the Owner.

When the processing is based on the User's consent, the Owner may retain the Personal Data for longer until such consent is revoked. Furthermore, the Owner may be obliged to retain Personal Data for a longer period in compliance with a legal obligation or by order of an authority.

At the end of the retention period, the Personal Data will be deleted. Therefore, upon expiry of this deadline the right of access, cancellation, rectification and the right to data portability can no longer be exercised.

Purpose of the Processing of Collected Data

The User's Data is collected to allow the Owner to provide the Service, fulfill legal obligations, respond to requests or enforcement actions, protect its rights and interests (or those of Users or third parties), identify any malicious activities or fraudulent, as well as for the following purposes: Contacting the User, Statistics, Hosting and backend infrastructure, Displaying content from external platforms, Registration and authentication, Management of addresses and sending of email messages, Management of payments, Interaction with social networks and platforms external, User database management, Remarketing and behavioral targeting, SPAM protection, Interaction with live chat platforms, Tag management, Advertising and Interaction with data collection platforms and other third parties.

To obtain detailed information on the purposes of the processing and the Personal Data processed for each purpose, the User can refer to the "Details on the processing of Personal Data" section.

Details on the processing of Personal Data

Personal Data is collected for the following purposes and using the following services:

Contact the user

Contact form (This Application)

By filling in the contact form with their data, the User consents to their use to respond to requests for information, quotes, or any other nature indicated by the form header.

Personal Data processed: surname; e-mail; first name.

Contact via telephone (This Application)

Users who have provided their telephone number may be contacted for commercial or promotional purposes related to this Application, as well as to fulfill support requests.

Personal Data processed: telephone number.

User database management

This type of service allows the Owner to build user profiles starting from an email address, name or any other information that the User provides to this Application, as well as to track the User's activities through statistical functions. This Personal Data may also be cross-referenced with publicly available information about the User (such as profiles on social networks) and used to build private profiles that the Owner can view and use to improve this Application.
Some of these services may also allow the scheduled sending of messages to the User, such as emails based on specific actions performed on this Application.

SendinBlue (Sendiblue)

ActiveCampaign is a User database management service provided by Sendinblue.

Personal Data processed: Cookies; e-mail; various types of Data as specified in the privacy policy of the service.

Place of processing: United States – https://it.sendinblue.com/legal/privacypolicy/

Payment management

Payment management services allow this Application to process payments via credit card, bank transfer or other instruments. The data used for payment are acquired directly by the manager of the requested payment service without being processed in any way by this Application.
Some of these services may also allow the scheduled sending of messages to the User, such as emails containing invoices or payment notifications.

PayPal (Paypal)

PayPal is a payment service provided by PayPal Inc., which allows the User to make online payments.

Personal Data processed: various types of Data as specified in the privacy policy of the service.

Braintree (PayPal (Europe) Sarl et Cie, SCA)

Braintree is a payment service provided by Braintree, a division of PayPal (Europe) Sarl et Cie, SCA

Personal Data processed: various types of Data as specified in the privacy policy of the service.

Place of processing: Consult the Braintree privacy policy –
https://www.paypal.com/us/legalhub/privacy-full

Tag management

This type of service is functional to the centralized management of tags or scripts used on this Application.
The use of these services involves the flow of User Data through them and, if applicable, their retention.

Google Tag Manager (Google Ireland Limited)

Google Tag Manager is a tag management service provided by Google Ireland Limited.

Personal Data processed: Tracking Tools.

Place of processing: Ireland – https://policies.google.com/privacy.

Management of addresses and sending of email messages

This type of service allows you to manage a database of email contacts, telephone contacts or contacts of any other type, used to communicate with the User.
These services may also allow the collection of data relating to the date and time of viewing of messages by the User, as well as the User's interaction with them, such as information on clicks on links included in messages.

Hosting and backend infrastructure

This type of service has the function of hosting data and files that allow this Application to function, allow its distribution and provide a ready-to-use infrastructure to provide specific functions of this Application.
Some of these services work through servers that are geographically located in different locations, making it difficult to determine the exact location where Personal Data is stored.

Interaction with data collection platforms and other third parties

This type of service allows Users to interact with data collection platforms or other services directly from the pages of this Application for the purpose of saving and reusing data.
If one of these services is installed, it is possible that, even if Users do not use the service, it collects Usage Data relating to the pages on which it is installed.

SPAM protection

This type of service analyzes the traffic of this Application, potentially containing Users' Personal Data, in order to filter it from parts of traffic, messages and content recognized as SPAM.

Google reCAPTCHA (Google LLC)

Google reCAPTCHA is a SPAM protection service provided by Google LLC.
Use of the reCAPTCHA system is subject to https://policies.google.com/privacy?hl=it and ai https://policies.google.com/terms?hl=it by Google.

Personal Data processed: Cookies; Usage data.

Place of processing: United States – https://policies.google.com/privacy.

Advertising

This type of service allows the User's Data to be used for commercial communication purposes. These communications are shown on this Application in the form of banners and other forms of advertising, also in relation to the User's interests.
This does not mean that all Personal Data is used for this purpose. Data and conditions of use are indicated below.
Some of the services indicated below may use Tracking Tools to identify the User or use the behavioral retargeting technique, i.e. display personalized advertisements based on the User's interests and behavior, also detected outside of this Application. For more information on this matter, we suggest you check the privacy policies of the respective services.
Generally, services of this type offer the possibility of deactivating such tracking. In addition to any opt-out feature provided by any of the services listed in this document, you can read more about how to opt-out of interest-based advertising in the "How to opt-out of interest-based advertising" section herein. document.

 

Registration and authentication

By registering or authenticating, the User allows the Application to identify him and give him access to dedicated services.
Depending on the following, registration and authentication services may be provided with the help of third parties. If this happens, this application may access some Data stored by the third-party service used for registration or identification.

Log In with PayPal (Paypal)

Log In with PayPal is a registration and authentication service provided by PayPal Inc. and connected to the PayPal network.

Personal Data processed: various types of Data as specified in the privacy policy of the service.

Place of processing: Consult the PayPal privacy policy – Privacy Policy .

Google Ads Remarketing (Google LLC)

Remarketing Google Ads is a remarketing and behavioral targeting service provided by Google LLC that connects the activity of this Application with the Google Ads advertising network and the DoubleClick Cookie.

Users can choose not to use Google cookies for ad personalization by visiting the Ads settings by Google.

Personal Data processed: Cookies; Usage data.

Place of processing: United States – Privacy Policy – Opt Out .

Statistics

The services contained in this section allow the Data Controller to monitor and analyze traffic data and serve to keep track of the User's behavior.

Google Analytics (Google Inc.)

Google Analytics is a web analytics service provided by Google Inc. (“Google”). Google uses the Personal Data collected for the purpose of tracking and examining the use of this Application, compiling reports and sharing them with other services developed by Google.
Google may use Personal Data to contextualize and personalize the ads of its advertising network.

Personal Data processed: Cookies; Usage data.

Place of processing: USA – Privacy Policy – Opt Out .

Facebook Ads Conversion Tracking (Facebook Pixel) (Facebook, Inc.)

Facebook Ads conversion tracking (Facebook pixel) is a statistics service provided by Facebook, Inc. that connects data from the Facebook advertising network with actions performed within this Application. The Facebook pixel tracks conversions that can be attributed to Facebook, Instagram and Audience Network ads.

Personal Data processed: Cookies; Usage data.

Place of processing: USA – Privacy Policy .

Google Ads conversion tracking (Google Inc.)

Google Ads conversion tracking is a statistics service provided by Google LLC or by Google Ireland Limited, depending on how the Data Controller manages the processing of data, which connects data from the Google Ads advertising network with the actions performed on the website. inside this Application.

Personal Data processed: Cookies; Usage data.

Place of processing: USA – Privacy Policy .

Statistics collected directly (This Application)

This Application uses an internal statistics system, which does not involve third parties.

Personal Data processed: Cookies; Usage data.

Viewing content from external platforms

This type of service allows you to view content hosted on external platforms directly from the pages of this Application and interact with them.
If a service of this type is installed, it is possible that, even if Users do not use the service, it collects traffic data relating to the pages on which it is installed.

Google Fonts (Google Inc.)

Google Fonts is a character style visualization service managed by Google LLC or by Google Ireland Limited, depending on how the Owner manages the processing of Data, which allows this Application to integrate such content within its pages.

Personal Data processed: Usage data; various types of Data as specified in the privacy policy of the service.

Place of processing: USA – Privacy Policy .

Learn how to opt out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users can read more about how to opt out of interest-based advertising in the appropriate section of the Cookie Policy.

Further information on the processing of Personal Data

Sale of goods and services online

The Personal Data collected is used for the provision of services to the User or for the sale of products, including payment and possible delivery. The Personal Data collected to complete the payment may be those relating to the credit card, the current account used for the bank transfer or other payment instruments provided. The Payment Data collected by this Application depends on the payment system used.

Analysis of User Data and forecasts (“profiling”)

The Owner may process the usage data collected through this Application to create or update user profiles. This type of processing allows the Owner to evaluate the User's choices, preferences and behavior for the purposes specified in the respective sections of this document.
User profiles can also be created thanks to automated tools, such as algorithms, which can also be offered by third parties. To obtain further information on profiling activity, the User can refer to the respective sections of this document.
The User has the right to object to such profiling activity at any time. To find out more about your rights and how to exercise them, you can refer to the section of this document relating to User rights.

User Rights

Users can exercise certain rights with reference to the Data processed by the Owner.

In particular, the User has the right to:

• revoke your consent at any time. The User may revoke the previously expressed consent to the processing of their Personal Data.
• object to the processing of your Data. The User may object to the processing of their Data when it occurs on a legal basis other than consent. Further details on the right to object are set out in the section below.
• access your Data. The User has the right to obtain information on the Data processed by the Owner, on certain aspects of the processing and to receive a copy of the Data processed.
• verify and request rectification. The User can verify the correctness of their Data and request its updating or correction.
• obtain the limitation of treatment. When certain conditions are met, the User can request the limitation of the processing of their Data. In this case the Owner will not process the Data for any purpose other than their conservation.
• obtain the cancellation or removal of your Personal Data. When certain conditions are met, the User can request the deletion of their Data by the Owner.
• receive your Data or have it transferred to another owner. The User has the right to receive their Data in a structured, commonly used and machine-readable format and, where technically feasible, to obtain its transfer without obstacles to another owner. This provision is applicable when the Data is processed with automated tools and the processing is based on the User's consent, on a contract of which the User is a party or on contractual measures connected to it.
• lodge a complaint. The User can lodge a complaint with the competent personal data protection supervisory authority or take legal action.

Details on the right to object

When Personal Data is processed in the public interest, in the exercise of public powers vested in the Owner or to pursue a legitimate interest of the Owner, Users have the right to object to the processing for reasons related to their particular situation.

Users are reminded that, if their Data is processed for direct marketing purposes, they can object to the processing without providing any reason. To find out whether the Owner processes data for direct marketing purposes, Users can refer to the respective sections of this document.

How to exercise your rights

To exercise the User's rights, Users can direct a request to the contact details of the Owner indicated in this document. Requests are filed free of charge and processed by the Data Controller as quickly as possible, in any case within one month.

Cookie Policy

This Application uses Tracking Tools. To find out more, the User can consult the Cookie Policy .

Learn more about the treatment

Defense in court

The User's Personal Data may be used by the Owner in court or in the preparatory stages of its possible establishment for the defense against abuse in the use of this Application or related Services by the User.
The User declares to be aware that the Owner may be obliged to reveal the Data by order of public authorities.

Specific information

Upon request of the User, in addition to the information contained in this privacy policy, this Application may provide the User with additional and contextual information regarding specific Services, or the collection and processing of Personal Data.

System logs and maintenance

For needs related to operation and maintenance, this Application and any third-party services used by it may collect system logs, i.e. files that record interactions and which may also contain Personal Data, such as the User's IP address.

Information not contained in this policy

Further information in relation to the processing of Personal Data may be requested at any time from the Data Controller using the contact details.

Response to “Do Not Track” requests

This Application does not support “Do Not Track” requests.
To find out whether any third-party services used support them, the User is invited to consult the respective privacy policies.

Changes to this privacy policy

The Data Controller reserves the right to make changes to this privacy policy at any time by notifying Users on this page and, if possible, on this Application as well as, if technically and legally feasible, by sending a notification to Users through one of the contact details contact he has. Please therefore consult this page frequently, referring to the date of last modification indicated at the bottom.

If the changes affect processing whose legal basis is consent, the Owner will collect the User's consent again, if necessary.

Definitions and legal references

Personal Data (or Data)

Any information which, directly or indirectly, also in connection with any other information, including a personal identification number, makes a natural person identified or identifiable constitutes personal data.

Usage Data

This is the information collected automatically through this Application (also by third-party applications integrated into this Application), including: the IP addresses or domain names of the computers used by the User who connects with this Application, the addresses in URI notation ( Uniform Resource Identifier), the time of the request, the method used to forward the request to the server, the size of the file obtained in response, the numerical code indicating the status of the response from the server (successful, error, etc.) the country of origin, the characteristics of the browser and operating system used by the visitor, the various temporal connotations of the visit (for example the time spent on each page) and details relating to the itinerary followed within the Application, with particular reference the sequence of pages consulted, the parameters relating to the operating system and the User's IT environment.

User

The individual who uses this Application who, unless otherwise specified, coincides with the interested party.

Interested

The natural person to whom the Personal Data refers.

Data Controller (or Manager)

The natural person, legal person, public administration and any other body that processes personal data on behalf of the Data Controller, as set out in this privacy policy.

Data Controller (or Data Controller)

The natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data and the tools adopted, including security measures relating to the operation and use of this Application. The Data Controller, unless otherwise specified, is the owner of this Application.

This Application

The hardware or software tool through which the Personal Data of Users is collected and processed.

Service

The Service provided by this Application as defined in the relative terms (if available) on this site/application.

European Union (or EU)

Unless otherwise specified, any reference to the European Union contained in this document is intended to include all current member states of the European Union and the European Economic Area.

Cookies

Cookies are Tracking Tools that consist of small portions of data stored within the User's browser.

Tracking Tool

Tracking Tool means any technology - e.g. Cookies, unique identifiers, web beacons, embedded scripts, e-tags and fingerprinting - which allows Users to be tracked, for example by collecting or saving information on the User's device.

Legal references

This privacy information is drawn up on the basis of multiple legislative systems, including articles. 13 and 14 of Regulation (EU) 2016/679.

Unless otherwise specified, this privacy policy applies exclusively to this Application.

Last modified: March 27, 2023